Thursday, September 11, 2014

Events: Gareth Pugh Featured at Lexus Design Disrupted Kicks Off MADE Fashion Week

Another spectacular game changing Design Disrupted event put on by Lexus for MADE fashion week featuring British fashion designer, Gareth Pugh. This time instead of having one performance there were three. It was setup up as three separate areas in the massive Basketball City arena. Each setting utilized gigantic screens displaying different artistic dance sequence that were a delight for the eyes. After one would end the next location would start. The 2nd and 3rd performances included not only film installations on screen but also live dancers performed. The night left me thinking how amazing a concept it was and the all the time and effort it must have been to create it. Gareth Pugh should be very proud of his work and I can't wait to see what else he will do in his career.

From sequence #2

“At Lexus we’re constantly pushing the boundaries of design, performance and technology, and we strive to work with innovative people, like Gareth Pugh, who take similar creative risks,” says Brian Bolain, Lexus corporate marketing communications manager. “This year’s Lexus Design Disrupted defies convention and invites guests to experience both brands in an unexpected way.”

"This is an opportunity to elevate my work and present it in a more innovative and meaningful way," says Pugh, who is premiering a collection in New York for the first time. "I hope to explore a new visual language — something that transcends the nature of a traditional fashion show — where images penetrate and the audience have a deeper understanding of the story I want to tell."

From sequence #3

Unfortunately my phone was low on battery and space so I wasn't able to capture a snippet from the last sequence, but I hope you enjoy these short glimpses into the first two performances.