The collection explores harmony between national roots and the needs of a modern woman who honors the past, while valuing herself. The name TAMYR translates from Kazakh as “root.” It symbolizes a profound connection to cultural heritage, respect for traditions, and their harmonious reinterpretation in fashion. The collection draws parallels between Kazakh artisanal traditions and contemporary trends. Inspiration from Kazakhstan’s rich cultural legacy is evident in its unique textural aesthetics and intricate handcraftsmanship.
Lace, macramé, lamé, beads, bugle beads, and organza, as the foundation of the collection, highlight exceptional craftsmanship and attention to detail.Earrings and jewelry adorned with macramé, along with motifs of the shanyrak (yurt crown) and arkhar horns – iconic symbols of Kazakh culture. The collection includes everyday and bridal attire, as well as evening gowns, seamlessly blending modern versatility with timeless elegance. Inspired by nature and Kazakh traditions, the colors include white, ivory, black, gold, silver, turquoise, and red.
TAMYR is not only a tribute to the elders, but inspired by the younger generation, who found a unique Kazakh cultural style in a contemporary context. This concept is expressed through the combination of sophisticated modern tailoring with ethnic nuances, reflected in the collection’s textures, colors, and celebratory spirit, reminiscent of “toi” (Kazakh festivities).
The designer Gaziza Shabdarbayeva envisions the brand’s mission as a harmonious fusion of past and present.
Designer Gaziza Shabdarbayeva with model Barbara Meier
All images courtesy of INCLOVER
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